Extbase Variable Dump
array(1 item)
   0 => GeorgRinger\News\Domain\Model\FileReferenceprototypemodified entity (uid=62, pid=18)
      uidLocal => protected1174 (integer)
      title => protectedNULL
      description => protectedNULL
      alternative => protectedNULL
      link => protected'' (0 chars)
      showinpreview => protected0 (integer)
      originalResource => protectedTYPO3\CMS\Core\Resource\FileReferenceprototypeobject
         propertiesOfFileReference => protectedarray(36 items)
            uid => 62 (integer)
            pid => 18 (integer)
            tstamp => 1417450442 (integer)
            crdate => 1417450442 (integer)
            cruser_id => 2 (integer)
            sorting => 6144 (integer)
            deleted => 0 (integer)
            hidden => 0 (integer)
            t3ver_oid => 0 (integer)
            t3ver_id => 0 (integer)
            t3ver_wsid => 0 (integer)
            t3ver_label => '' (0 chars)
            t3ver_state => 0 (integer)
            t3ver_stage => 0 (integer)
            t3ver_count => 0 (integer)
            t3ver_tstamp => 0 (integer)
            t3ver_move_id => 0 (integer)
            t3_origuid => 0 (integer)
            sys_language_uid => 0 (integer)
            l10n_parent => 0 (integer)
            l10n_diffsource => 'a:8:{s:13:"showinpreview";N;s:5:"title";N;s:11:"alternative";N;s:4:"link";N;
               s:11:"description";N;s:9:"uid_local";N;s:6:"hidden";N;s:16:"sys_language_uid
               ";N;}
' (157 chars) uid_local => 1174 (integer) uid_foreign => 57 (integer) tablenames => 'tx_news_domain_model_news' (25 chars) fieldname => 'fal_media' (9 chars) sorting_foreign => 1 (integer) table_local => 'sys_file' (8 chars) title => NULL description => NULL alternative => NULL link => '' (0 chars) downloadname => NULL showinpreview => 0 (integer) crop => '' (0 chars) autoplay => 0 (integer) l10n_state => NULL
uidOfFileReference => protectedNULL name => protectedNULL originalFile => protectedTYPO3\CMS\Core\Resource\Fileprototypeobject metaDataLoaded => protectedTRUE metaDataProperties => protectedarray(26 items) uid => 1172 (integer) pid => 0 (integer) tstamp => 1484727494 (integer) crdate => 1417450290 (integer) cruser_id => 2 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_diffsource => '' (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_wsid => 0 (integer) t3ver_label => '' (0 chars) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) t3_origuid => 0 (integer) file => 1174 (integer) title => NULL width => 600 (integer) height => 450 (integer) description => NULL alternative => NULL categories => 0 (integer) l10n_state => NULL indexingInProgress => protectedFALSE updatedProperties => protectedarray(empty) properties => protectedarray(15 items) uid => 1174 (integer) pid => 0 (integer) missing => 0 (integer) type => '2' (1 chars) storage => 1 (integer) identifier => '/user_upload/blog/2014/04_Dezember_14/KW49/Apfel_600.png' (56 chars) identifier_hash => '67b3037b5e8f7a73756e3508ccf12a05863d7dc5' (40 chars) extension => 'png' (3 chars) mime_type => 'image/png' (9 chars) name => 'Apfel_600.png' (13 chars) sha1 => 'd4e50e5f80512a7e3bb2a1e618a22e8312752d81' (40 chars) size => 596431 (integer) creation_date => 1430398090 (integer) modification_date => 1430398090 (integer) folder_hash => '59d4226b469a88a0a69bdfb1dafbebc2e99d4739' (40 chars) storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobject driver => protectedTYPO3\CMS\Core\Resource\Driver\LocalDriverprototypeobject absoluteBasePath => protected'/html/sites/baumbalt/htdocs/fileadmin/' (38 chars) supportedHashAlgorithms => protectedarray(2 items) 0 => 'sha1' (4 chars) 1 => 'md5' (3 chars) baseUri => protected'fileadmin/' (10 chars) mappingFolderNameToRole => protectedarray(3 items) _recycler_ => 'recycler' (8 chars) _temp_ => 'temporary' (9 chars) user_upload => 'userupload' (10 chars) charsetConversion => protectedNULL capabilities => protected7 (integer) storageUid => protected1 (integer) configuration => protectedarray(3 items) basePath => 'fileadmin/' (10 chars) pathType => 'relative' (8 chars) caseSensitive => '1' (1 chars) storageRecord => protectedarray(18 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1406208244 (integer) crdate => 1406208244 (integer) cruser_id => 0 (integer) deleted => 0 (integer) hidden => 0 (integer) name => 'fileadmin/ (auto-created)' (25 chars) description => 'This is the local fileadmin/ directory. This storage mount has been created
                     automatically by TYPO3.
' (99 chars) driver => 'Local' (5 chars) configuration => '<?xml version="1.0" encoding="utf-8" standalone="yes" ?> <T3FlexForms> <
                     data> <sheet index="sDEF"> <language index="lDEF">
                      <field index="basePath"> <value index="vDEF">
                     fileadmin/</value> </field> <field index="pa
                     thType"> <value index="vDEF">relative</value>
                      </field> <field index="caseSensitive">
                      <value index="vDEF">1</value> </field> </la
                     nguage> </sheet> </data> </T3FlexForms>
' (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) processingfolder => NULL auto_extract_metadata => 1 (integer)
configuration => protectedarray(3 items) basePath => 'fileadmin/' (10 chars) pathType => 'relative' (8 chars) caseSensitive => '1' (1 chars) fileProcessingService => protectedTYPO3\CMS\Core\Resource\Service\FileProcessingServiceprototypeobject storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobjectsee above driver => protectedTYPO3\CMS\Core\Resource\Driver\LocalDriverprototypeobjectsee above signalSlotDispatcher => protectedTYPO3\CMS\Extbase\SignalSlot\Dispatchersingletonobject isInitialized => protectedTRUE objectManager => protectedTYPO3\CMS\Extbase\Object\ObjectManagersingletonobjectfiltered slots => protectedarray(9 items)max depth logger => protectedTYPO3\CMS\Core\Log\Loggerprototypeobject name => protected'TYPO3.CMS.Core.Resource.Service.FileProcessingService' (53 chars) minimumLogLevel => protected4 (integer) writers => protectedarray(5 items)max depth processors => protectedarray(empty)max depth evaluatePermissions => protectedFALSE fileMounts => protectedarray(empty) userPermissions => protectedarray(empty) capabilities => protected7 (integer) signalSlotDispatcher => protectedTYPO3\CMS\Extbase\SignalSlot\Dispatchersingletonobjectsee above processingFolder => protectedTYPO3\CMS\Core\Resource\Folderprototypeobject storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobjectsee above identifier => protected'/_processed_/' (13 chars) name => protected'_processed_' (11 chars) fileAndFolderNameFilters => protectedarray(empty) processingFolders => protectedarray(1 item) 0 => TYPO3\CMS\Core\Resource\Folderprototypeobjectsee above isOnline => protectedTRUE isDefault => protectedTRUE fileAndFolderNameFilters => protectedarray(1 item) 0 => array(2 items) 0 => 'TYPO3\CMS\Core\Resource\Filter\FileNameFilter' (45 chars) 1 => 'filterHiddenFilesAndFolders' (27 chars)
identifier => protected'/user_upload/blog/2014/04_Dezember_14/KW49/Apfel_600.png' (56 chars) name => protected'Apfel_600.png' (13 chars) deleted => protectedFALSE
mergedProperties => protectedarray(53 items) uid => 62 (integer) pid => 18 (integer) tstamp => 1417450442 (integer) crdate => 1417450442 (integer) cruser_id => 2 (integer) sorting => 6144 (integer) deleted => 0 (integer) hidden => 0 (integer) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_wsid => 0 (integer) t3ver_label => '' (0 chars) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) t3_origuid => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_diffsource => 'a:8:{s:13:"showinpreview";N;s:5:"title";N;s:11:"alternative";N;s:4:"link";N;
               s:11:"description";N;s:9:"uid_local";N;s:6:"hidden";N;s:16:"sys_language_uid
               ";N;}
' (157 chars) uid_local => 1174 (integer) uid_foreign => 57 (integer) tablenames => 'tx_news_domain_model_news' (25 chars) fieldname => 'fal_media' (9 chars) sorting_foreign => 1 (integer) table_local => 'sys_file' (8 chars) title => NULL description => NULL alternative => NULL link => '' (0 chars) downloadname => NULL showinpreview => 0 (integer) crop => '' (0 chars) autoplay => 0 (integer) l10n_state => NULL missing => 0 (integer) type => '2' (1 chars) storage => 1 (integer) identifier => '/user_upload/blog/2014/04_Dezember_14/KW49/Apfel_600.png' (56 chars) identifier_hash => '67b3037b5e8f7a73756e3508ccf12a05863d7dc5' (40 chars) extension => 'png' (3 chars) mime_type => 'image/png' (9 chars) name => 'Apfel_600.png' (13 chars) sha1 => 'd4e50e5f80512a7e3bb2a1e618a22e8312752d81' (40 chars) size => 596431 (integer) creation_date => 1430398090 (integer) modification_date => 1430398090 (integer) folder_hash => '59d4226b469a88a0a69bdfb1dafbebc2e99d4739' (40 chars) file => 1174 (integer) width => 600 (integer) height => 450 (integer) categories => 0 (integer)
modified uid => protected62 (integer) _localizedUid => protected62 (integer)modified _languageUid => protected0 (integer)modified _versionedUid => protected62 (integer)modified pid => protected18 (integer)
Wenn auf Facebook die Früchte zu hoch hängen...

Wenn auf Facebook die Früchte zu hoch hängen...

Facebook
.

..hilft guter Content – und die Integration des Themas Social Media auf der eigenen Webseite.

Facebook macht Schluss mit lahmer Werbung: Vom Januar 2015 an, so heißt es im Blog der Plattform, werde man werbliche Inhalte mehr und mehr reduzieren. Das heißt: keine Schnäppchen-Aktionen mehr, keine plumpen Gewinnspiele, keine Eigenwerbung.

Für uns ist das eine gute Nachricht, denn im Umkehrschluss wird hochwertiger Content auf Facebook bald wieder sichtbarer. Momentan liegt die durchschnittliche Reichweite eines Beitrags bei nur zwei Prozent, das könnte sich nächstes Jahr ändern. 

Der Versuch von Facebook, Quantität vor Qualität zu setzen, erinnert an die Änderungen im Suchalgorithmus bei Google. Beide Plattformen setzen auf die Inhalte, die Nutzer tatsächlich interessieren und begeistern. Unternehmen sollten das auch tun. Nicht nur auf Facebook, insbesondere auf der eigenen Webseite, die nach wie vor wichtigste Plattform im Web ist. Hier hat das Unternehmen Hausrecht, hier kann es wertvolle Leads generieren und mit seinen Botschaften nicht zwei, sondern 100 Prozent der Nutzer erreichen. 

Facebook bleibt ein wichtiger Kommunikationskanal im Web. Aber es ist nun einmal nicht der einzige. 2015 wird es für Unternehmen noch wichtiger, eigene Auftritte zu pflegen, etwa durch Integration von Blogs und Newsbereichen. Und durch direkte Möglichkeiten zum Feedback. Dabei muss immer eine Frage detailliert beantwortet werden: Was erwarten meine Kunden?