Extbase Variable Dump
array(1 item)
   0 => GeorgRinger\News\Domain\Model\FileReferenceprototypemodified entity (uid=19, pid=18)
      uidLocal => protected470 (integer)
      title => protectedNULL
      description => protectedNULL
      alternative => protectedNULL
      link => protected'' (0 chars)
      showinpreview => protected0 (integer)
      originalResource => protectedTYPO3\CMS\Core\Resource\FileReferenceprototypeobject
         propertiesOfFileReference => protectedarray(36 items)
            uid => 19 (integer)
            pid => 18 (integer)
            tstamp => 1410339317 (integer)
            crdate => 1410339317 (integer)
            cruser_id => 2 (integer)
            sorting => 13312 (integer)
            deleted => 0 (integer)
            hidden => 0 (integer)
            t3ver_oid => 0 (integer)
            t3ver_id => 0 (integer)
            t3ver_wsid => 0 (integer)
            t3ver_label => '' (0 chars)
            t3ver_state => 0 (integer)
            t3ver_stage => 0 (integer)
            t3ver_count => 0 (integer)
            t3ver_tstamp => 0 (integer)
            t3ver_move_id => 0 (integer)
            t3_origuid => 0 (integer)
            sys_language_uid => 0 (integer)
            l10n_parent => 0 (integer)
            l10n_diffsource => 'a:8:{s:13:"showinpreview";N;s:5:"title";N;s:11:"alternative";N;s:4:"link";N;
               s:11:"description";N;s:9:"uid_local";N;s:6:"hidden";N;s:16:"sys_language_uid
               ";N;}
' (157 chars) uid_local => 470 (integer) uid_foreign => 9 (integer) tablenames => 'tx_news_domain_model_news' (25 chars) fieldname => 'fal_media' (9 chars) sorting_foreign => 1 (integer) table_local => 'sys_file' (8 chars) title => NULL description => NULL alternative => NULL link => '' (0 chars) downloadname => NULL showinpreview => 0 (integer) crop => '' (0 chars) autoplay => 0 (integer) l10n_state => NULL
uidOfFileReference => protectedNULL name => protectedNULL originalFile => protectedTYPO3\CMS\Core\Resource\Fileprototypeobject metaDataLoaded => protectedTRUE metaDataProperties => protectedarray(26 items) uid => 465 (integer) pid => 0 (integer) tstamp => 1484727514 (integer) crdate => 1410339253 (integer) cruser_id => 2 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_diffsource => '' (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_wsid => 0 (integer) t3ver_label => '' (0 chars) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) t3_origuid => 0 (integer) file => 470 (integer) title => NULL width => 1200 (integer) height => 900 (integer) description => NULL alternative => NULL categories => 0 (integer) l10n_state => NULL indexingInProgress => protectedFALSE updatedProperties => protectedarray(empty) properties => protectedarray(15 items) uid => 470 (integer) pid => 0 (integer) missing => 0 (integer) type => '2' (1 chars) storage => 1 (integer) identifier => '/user_upload/blog/2014/01_September_14/contentmarketing.jpg' (59 chars) identifier_hash => 'f5df60f0076dc2257e6c32cae918ee3e96cb4404' (40 chars) extension => 'jpg' (3 chars) mime_type => 'image/jpeg' (10 chars) name => 'contentmarketing.jpg' (20 chars) sha1 => '05726bc78645fbdaa2d40d25dbce19a97c6dcf1f' (40 chars) size => 86369 (integer) creation_date => 1430397892 (integer) modification_date => 1430397892 (integer) folder_hash => 'e84cead4c92593556f4fdef1e843e196ac9cd64d' (40 chars) storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobject driver => protectedTYPO3\CMS\Core\Resource\Driver\LocalDriverprototypeobject absoluteBasePath => protected'/html/sites/baumbalt/htdocs/fileadmin/' (38 chars) supportedHashAlgorithms => protectedarray(2 items) 0 => 'sha1' (4 chars) 1 => 'md5' (3 chars) baseUri => protected'fileadmin/' (10 chars) mappingFolderNameToRole => protectedarray(3 items) _recycler_ => 'recycler' (8 chars) _temp_ => 'temporary' (9 chars) user_upload => 'userupload' (10 chars) charsetConversion => protectedNULL capabilities => protected7 (integer) storageUid => protected1 (integer) configuration => protectedarray(3 items) basePath => 'fileadmin/' (10 chars) pathType => 'relative' (8 chars) caseSensitive => '1' (1 chars) storageRecord => protectedarray(18 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1406208244 (integer) crdate => 1406208244 (integer) cruser_id => 0 (integer) deleted => 0 (integer) hidden => 0 (integer) name => 'fileadmin/ (auto-created)' (25 chars) description => 'This is the local fileadmin/ directory. This storage mount has been created
                     automatically by TYPO3.
' (99 chars) driver => 'Local' (5 chars) configuration => '<?xml version="1.0" encoding="utf-8" standalone="yes" ?> <T3FlexForms> <
                     data> <sheet index="sDEF"> <language index="lDEF">
                      <field index="basePath"> <value index="vDEF">
                     fileadmin/</value> </field> <field index="pa
                     thType"> <value index="vDEF">relative</value>
                      </field> <field index="caseSensitive">
                      <value index="vDEF">1</value> </field> </la
                     nguage> </sheet> </data> </T3FlexForms>
' (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) processingfolder => NULL auto_extract_metadata => 1 (integer)
configuration => protectedarray(3 items) basePath => 'fileadmin/' (10 chars) pathType => 'relative' (8 chars) caseSensitive => '1' (1 chars) fileProcessingService => protectedTYPO3\CMS\Core\Resource\Service\FileProcessingServiceprototypeobject storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobjectsee above driver => protectedTYPO3\CMS\Core\Resource\Driver\LocalDriverprototypeobjectsee above signalSlotDispatcher => protectedTYPO3\CMS\Extbase\SignalSlot\Dispatchersingletonobject isInitialized => protectedTRUE objectManager => protectedTYPO3\CMS\Extbase\Object\ObjectManagersingletonobjectfiltered slots => protectedarray(9 items)max depth logger => protectedTYPO3\CMS\Core\Log\Loggerprototypeobject name => protected'TYPO3.CMS.Core.Resource.Service.FileProcessingService' (53 chars) minimumLogLevel => protected4 (integer) writers => protectedarray(5 items)max depth processors => protectedarray(empty)max depth evaluatePermissions => protectedFALSE fileMounts => protectedarray(empty) userPermissions => protectedarray(empty) capabilities => protected7 (integer) signalSlotDispatcher => protectedTYPO3\CMS\Extbase\SignalSlot\Dispatchersingletonobjectsee above processingFolder => protectedTYPO3\CMS\Core\Resource\Folderprototypeobject storage => protectedTYPO3\CMS\Core\Resource\ResourceStorageprototypeobjectsee above identifier => protected'/_processed_/' (13 chars) name => protected'_processed_' (11 chars) fileAndFolderNameFilters => protectedarray(empty) processingFolders => protectedarray(1 item) 0 => TYPO3\CMS\Core\Resource\Folderprototypeobjectsee above isOnline => protectedTRUE isDefault => protectedTRUE fileAndFolderNameFilters => protectedarray(1 item) 0 => array(2 items) 0 => 'TYPO3\CMS\Core\Resource\Filter\FileNameFilter' (45 chars) 1 => 'filterHiddenFilesAndFolders' (27 chars)
identifier => protected'/user_upload/blog/2014/01_September_14/contentmarketing.jpg' (59 chars) name => protected'contentmarketing.jpg' (20 chars) deleted => protectedFALSE
mergedProperties => protectedarray(53 items) uid => 19 (integer) pid => 18 (integer) tstamp => 1410339317 (integer) crdate => 1410339317 (integer) cruser_id => 2 (integer) sorting => 13312 (integer) deleted => 0 (integer) hidden => 0 (integer) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_wsid => 0 (integer) t3ver_label => '' (0 chars) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) t3_origuid => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_diffsource => 'a:8:{s:13:"showinpreview";N;s:5:"title";N;s:11:"alternative";N;s:4:"link";N;
               s:11:"description";N;s:9:"uid_local";N;s:6:"hidden";N;s:16:"sys_language_uid
               ";N;}
' (157 chars) uid_local => 470 (integer) uid_foreign => 9 (integer) tablenames => 'tx_news_domain_model_news' (25 chars) fieldname => 'fal_media' (9 chars) sorting_foreign => 1 (integer) table_local => 'sys_file' (8 chars) title => NULL description => NULL alternative => NULL link => '' (0 chars) downloadname => NULL showinpreview => 0 (integer) crop => '' (0 chars) autoplay => 0 (integer) l10n_state => NULL missing => 0 (integer) type => '2' (1 chars) storage => 1 (integer) identifier => '/user_upload/blog/2014/01_September_14/contentmarketing.jpg' (59 chars) identifier_hash => 'f5df60f0076dc2257e6c32cae918ee3e96cb4404' (40 chars) extension => 'jpg' (3 chars) mime_type => 'image/jpeg' (10 chars) name => 'contentmarketing.jpg' (20 chars) sha1 => '05726bc78645fbdaa2d40d25dbce19a97c6dcf1f' (40 chars) size => 86369 (integer) creation_date => 1430397892 (integer) modification_date => 1430397892 (integer) folder_hash => 'e84cead4c92593556f4fdef1e843e196ac9cd64d' (40 chars) file => 470 (integer) width => 1200 (integer) height => 900 (integer) categories => 0 (integer)
modified uid => protected19 (integer) _localizedUid => protected19 (integer)modified _languageUid => protected0 (integer)modified _versionedUid => protected19 (integer)modified pid => protected18 (integer)
Zu einer Content-Strategie gehört mehr als gute Inhalte

Zu einer Content-Strategie gehört mehr als gute Inhalte

Content Marketing
D

as Motto “build it and they will come” hat im Internet eigentlich fast nie funktioniert. Bei klassischen Medien übrigens auch nicht. Es gab immer irgendeine Art von Informationsflut, die den Konsumenten überforderte, es gab immer zu viel zu sehen, zu lesen und zu hören. Für Inhalte, die auf Unternehmensziele einzahlen, gilt daher in besonderem Maße: Sie müssen beworben, verteilt und sichtbar gemacht werden. Etwa mit folgenden Mitteln:

  • E-Mail-Marketing
  • Social Media
  • Anzeigen
  • Vorträgen
  • Kooperationen mit anderen Inhalteerstellern

Natürlich muss jedes Unternehmen selbst herausfinden, welche Kanäle am besten geeignet sind. Ein ganz wesentlicher Punkt ist auf jeden Fall die Mehrfach-Verwertung: als Blogeintrag, Facebook-Post, Podcast, Slideshare-Präsentation, etc. Dazu kommt noch die Vernetzung mit den Markenfans, denn diese sorgen ebenfalls für die Verbreitung von Inhalten. Welche Möglichkeiten fallen Ihnen ein?

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